To serve the needs of our clients by providing world class guidance, award winning brand strategy, digital marketing, packaging, creative design, distribution, all combined with a proven Route to Market.
THE VISIONARY BEHIND ROUTE TO MARKET
Craig Kodish has spent a successful 35 years in the consumer goods industry with extensive experience in beverage sales and marketing. After obtaining a degree in economics from the University of Florida and working for companies in the beverage industry like Southern Wine and Spirits and MHW, Craig started to notice a change in the beverage industry. Rapid consolidation on both wholesaler and supplier sides made it harder for wholesalers to focus on “building brands.” After this revelation, Craig created Route to Market, providing help to people in the industry brand their products in ways they never have before. With a strong work relationship and passion to make something great, Route to Market is able to help turn dreams into reality.
EXPLORE OUR TERRITORIES
Route to Market spans across the United States with representatives in multiple locations to make your brand building journey easier than ever. Need to find a representative close to you? Our interactive map shows who is near you and how they can help! Through a national scope with a regional focus, we are able to provide a tailored service unlike any other.
A NATIONAL SALES & MARKETING TEAM UNIQUELY EXPERIENCED TO HELP EMERGING WINE & SPIRITS BRANDS.
SALES & DISTRIBUTION
HOW WE DO IT
Crafting the best Route to Market for Your Brand
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We have the experience to define, develop and drive your route to market success.
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We have the contacts, relationships and industry insights to activate your product effectively and efficiently.
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We have the trust of distributors, key account buyers, and retail chains to sustain your growth.
SALES & MARKETING STRATEGY
HOW WE DO IT
We Accelerate Growth in Profitability and Market Expansion by…
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Maximizing your Brand Value and ROI
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Developing sales-driven marketing strategies for your unique brand and target customer.
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Innovative and cost-effective brand activations to achieve profitable growth in new markets.
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Access to cruise lines, Caribbean, duty free and import opportunities.
MARKETING & ACTIVATION
HOW WE'RE DIFFERENT
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We bring agency marketing support to help your brand go beyond awareness to accelerate engagement, adoption, loyalty and advocacy at the market level.
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Digital strategy, content management, social marketing
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Video creative, digital advertising, audience targeting
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Influencer relations and social pr
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E-learning for brand education for ambassadors, bartenders and influencers.
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Key Location Activation, Event Management and Marketing.
OUR TEAM BECOMES YOUR TEAM
Every brand has different needs and opportunities. Following our initial consultation, we enter into an ongoing agreement for services, the level of which may vary depending on scope.
GETTING STARTED
THE ROUTE TO MARKET TEAM OFFERS SERVICES IN THREE PHASES
ENGAGEMENT
& STRATEGY
Engagement Fee to cover Strategy
A SCOPE OF
SERVICES ALIGNED
WITH YOUR BUDGET
A Monthly Retainer based on resources deployed
A SCOPE OF
SERVICES ALIGNED
WITH YOUR BUDGET
A la Carte options for Ongoing Marketing Services